About

I'm a Creative Director and brand storyteller with a passion for purpose-driven work, 18+ years leading multidisciplinary creative teams, and a track record building strategic, multi-channel campaigns and brand identities. My work spans digital, print, OOH, CPG, photo, video, experiential, social, and content. I approach creative with a mix of experience, intuition, and informed strategy.

Currently, I lead the creative team at Thrive Market, a membership-based e-commerce brand on a mission to make healthy living accessible and sustainable for everyone. From campaigns focused on food access to product launches and member storytelling, I bring strategy and soul to every project, connecting with consumers in ways that feel fresh, authentic, and impactful.

My path began in fashion, with degrees from Parsons and FIDM, followed by further study in Art History and Graphic Design at Loyola Marymount, with a focus on design for social impact and justice. That foundation, paired with nearly two decades of hands-on experience, gives me a comprehensive view of the creative process, and a deep respect for design that not only looks good, but does good. I thrive on collaboration, bold ideas, and mentoring up-and-coming creatives.

How I Work

• Insight-first. Every campaign starts with who we're talking to, not what looks good in a deck.

• Team as craft. The best creative comes from teams that feel trusted, challenged, and mentored. I build all three.

• Strategy with soul. Great creative connects emotionally and performs commercially, I don't treat those as opposites.

• Built to scale. I design creative systems that hold up under volume, not just for a single launch.